In a free-market capitalist culture
the fulfillment of desire is purchasable as a means for reaching our personal potential.

Consumers express themselves by curating unique personal brand identities.
We each have a highly specialized unique personal collection of objects.

With time, what we own accrues an even greater sentimental value and custom ware. These things become the animated physical archetypes of who we were, who we are, and who we want to be.

Through the process of re-branding these secondary market objects as unique personal collections, I investigate the emotional relationship that we have with consumerism.




the secret getaway pillow $950






Miranda Murad Sherman

Arlo Theodore Paust

Yuliya Zeltser






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